The order, and why it is an order
- First, your own ground: the Telegram channel, the mailing list, the people who already chose to hear from you. They are the only audience that cannot be algorithm'd away from you.
- Second, the communities you already belong to - because a first post that is also a first-ever post reads exactly like what it is.
- Third, the directories and marketplaces with their own search traffic, where a listing works for years while you sleep.
- The order exists because each step feeds the next: your own people give the first replies, replies make the community post credible, credibility survives the directory review.
What to actually post
- Not the launch announcement - the artifact: the free calculator, the guide, the one page of the product you gave away. Show the work; let the link be the last line.
- One honest sentence about who should not buy it. In a feed of pitches, the skip line is the pattern interrupt.
- The price, plainly, once. Hiding it costs more trust than the number ever will.
Launch day, honestly scheduled
- Post to your own channel in the morning, with the artifact and the link.
- Post to one or two communities where you have history, at their busy hours, adapted to their rules - read them first; the rules are the community telling you how to be welcome.
- Submit to directories that fit the product's shape; each submission is ten minutes and works for years.
- Then stop posting and start answering. Every reply in the first 48 hours is worth more than another post anywhere.
What not to do
- Same text, twenty places, one afternoon: platforms filter it, people recognize it, and it reads as exactly the effort it took.
- Launching where you have never been seen before. A community you joined today is somebody else's living room.
- Counting the launch day and never returning. Free launch places reward the second, tenth, fiftieth useful appearance.
The free tool for this
What a store actually leaves you - What a store actually leaves you. It runs in the page, asks for your own numbers, and sends nothing anywhere.
If you would rather not build it yourself
Launch Kit is this as a checklist: the channels in order, the post shapes, the directory list, and the follow-up sequence already written. Launch Kit is $24. See it on the shop, and there is a plain page about it here: what it holds.
Questions people actually ask
How many places should I hit on day one?
Three or four done properly - your own ground, one or two communities, the first directory - beats thirty pasted everywhere. The places you skip on day one are not gone; they are next week.
What about paid ads?
Later, and only after the free launch tells you which words convert. Paid attention pointed at an untested description is how budgets evaporate; the free channels are the cheap place to find the words first.
Read next
How to launch a digital product step by step, How to pick which skill becomes your first sellable file.