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What website change monitoring is, and when you do not need it

Change monitoring is one of those phrases that sounds like an industry. It is really one small habit: look at the page today, compare it to yesterday, tell the truth about the difference.

What it actually is

When you do not need it

The three honest questions to ask any tool

  1. What does it read - public pages only, or does it want a login? Anything that wants your password can leak your password.
  2. What does it do with what it reads? A watcher that posts, shares or 'anonymously aggregates' your pages is a publisher, not a monitor.
  3. What does it admit it cannot see? Visits, sales and rank are behind logins. A tool that claims to know them from outside is either lying or breaking a terms-of-service somewhere.

How to start in one evening

  1. List the pages that would cost you money if they quietly broke: storefront, live listings, the landing page you run ads to.
  2. Choose the smallest tool that reads them without a login - a script you run, or a service with a free tier.
  3. Let it run for a week without acting on it. You are learning its voice: what it reports, what it never mentions.
  4. Then act only on the worst-first items: unpublished listings, broken buys, missing files. Ignore the noise until the noise is the signal.

The free tool for this

There is no calculator that answers this one honestly, so here is the free set: eight calculators for rates, quotes, invoices, splits, prices and fees. They run in the page and send nothing anywhere.

If you would rather not build it yourself

Store Eye is the smallest honest version of this: reads public pages, compares the fields a buyer sees, writes one letter, says what it cannot see. Store Eye is $29. See it on the shop, and there is a plain page about it here: what it holds.

Questions people actually ask

Diff alerts drove me crazy in a past tool. Why?

Because it watched whole pages and reported every markup twitch. The fix is field-level watching: title, price, published state, links - the things a buyer reads - not the underlying code.

Read next

How to know your online store broke before your buyers do, How to watch a public shop without doing anything creepy.

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