What it actually is
- Fetch the page, the way a browser does. Pull out the fields a person reads: title, price, pictures, links, the words.
- Save today's version. Tomorrow, fetch again and compare, field by field, not pixel by pixel.
- Report only the differences, in plain sentences, each one pointing at the page and the moment it was seen.
- That is all of it. Everything sold as monitoring is this loop plus opinions about where to send the report.
When you do not need it
- You have one page and you look at it most days anyway. Congratulations, you are the monitor.
- Your platform already emails you about every change - some hosted store builders do. If those emails arrive and you read them, adding another watcher is buying a second umbrella.
- Nothing about the page matters to money. A personal photo journal can rot a week and nobody's checkout breaks.
- The page changes completely every day by design - a feed, a ticker. You do not want a letter listing a thousand diffs; you want to stop watching that page.
The three honest questions to ask any tool
- What does it read - public pages only, or does it want a login? Anything that wants your password can leak your password.
- What does it do with what it reads? A watcher that posts, shares or 'anonymously aggregates' your pages is a publisher, not a monitor.
- What does it admit it cannot see? Visits, sales and rank are behind logins. A tool that claims to know them from outside is either lying or breaking a terms-of-service somewhere.
How to start in one evening
- List the pages that would cost you money if they quietly broke: storefront, live listings, the landing page you run ads to.
- Choose the smallest tool that reads them without a login - a script you run, or a service with a free tier.
- Let it run for a week without acting on it. You are learning its voice: what it reports, what it never mentions.
- Then act only on the worst-first items: unpublished listings, broken buys, missing files. Ignore the noise until the noise is the signal.
The free tool for this
There is no calculator that answers this one honestly, so here is the free set: eight calculators for rates, quotes, invoices, splits, prices and fees. They run in the page and send nothing anywhere.
If you would rather not build it yourself
Store Eye is the smallest honest version of this: reads public pages, compares the fields a buyer sees, writes one letter, says what it cannot see. Store Eye is $29. See it on the shop, and there is a plain page about it here: what it holds.
Questions people actually ask
Diff alerts drove me crazy in a past tool. Why?
Because it watched whole pages and reported every markup twitch. The fix is field-level watching: title, price, published state, links - the things a buyer reads - not the underlying code.
Read next
How to know your online store broke before your buyers do, How to watch a public shop without doing anything creepy.