The short answer
- Add the parts up first. The bundle price is a discount off a real sum, never a number picked by feel.
- Keep the discount meaningful but small enough that the parts still sell on their own - commonly a few parts' worth, not half the shelf.
- Say the arithmetic on the page: 'these four are $55 separately, together $39'. Buyers trust a shown sum.
- Keep the single files available. Removing them does not push people to the bundle; it pushes them away.
- Do not run a second discount on top. Two discounts mean nobody can tell what the real price is.
Doing the sum
- List the parts and their prices. That is your ceiling.
- Decide the bundle discount in percent, not in dollars, so it survives a price change on one part.
- Work out what the fees leave you at the bundle price - a bundle sells fewer transactions, so your margin has to still make sense.
- Set the bundle price at a round number just under the arithmetic result, and write the exact sum on the page.
- Check the page as a buyer: can they see what is inside, the separate prices, the bundle price, and the difference?
- Look at it again in a month. Bundles are easy to improve once you know which parts people ask about.
What to say on the page
State what the bundle is for, not just what is in it. 'Everything needed to run a one-person studio's admin' is a reason; a list of five files is a pile.
Be plain about what is not included, especially if the single files have extras.
- Show the sum and the saving as two numbers.
- Name the buyer: 'for freelancers', 'for a two-person shop'.
- No countdowns, no 'only today'. A permanent bundle does not need theatre.
Where this goes wrong
- Pricing the bundle at the cost of the two best parts, which teaches buyers that single prices are fiction.
- Discounting the bundle again during a sale, so the early buyers paid the most.
- Bundling unrelated files to reach a bigger number. It reads as clutter, not value.
- Forgetting the fees. A bundle has one transaction, so the fee per file is lower - work it out rather than assuming.
The free tool for this
A bundle price that does not undercut yourself - A bundle price that does not undercut yourself. It runs in the page, asks for your own numbers, and sends nothing anywhere.
If you would rather not build it yourself
The Whole Shelf is all ten files at the bundle price, with the sum shown on the page so a buyer can see exactly what the difference is. The Whole Shelf is $59. See it on the shop, and there is a plain page about it here: what it holds.
Questions people actually ask
What discount do people expect?
Enough to see, small enough to believe - for most shelves that is between a fifth and a third off the sum. The exact number matters less than showing your working.
Should the bundle replace my single files?
No. Singles are the entry point, and a buyer who starts with one file comes back. Keep both, and let the page compare them plainly.
Read next
Which of these files do you need first, and which can wait, The five systems a one-person business runs on.